Q: “What bank do you use?”
This was an exchange I recently had with a Millennial-age college student. I inherently use every opportunity to turn a simple outside-the-office conversation into a marketing research opportunity. As you can imagine, this makes me the life of every party. The point here is that there is a rapidly growing trend of non-banks permeating the space traditionally held by bankers – the space of simple day-to-day banking transactions. In terms of financial solutions, the act of making payments, or getting paid, are becoming the primary drivers of a financial services relationship.
On the consumer…Read Full Story